Automotive Testing Expo, Novi, Michigan 2023

October 24, 25, 26, 2023


About The Event

Automotive Testing Expo is the world’s leading international expo for every aspect of automotive testing, development and validation technologies, taking place every year in Detroit, Shanghai and Stuttgart. In America, as elsewhere, it is the leading event for the technologies and services in ADAS and autonomous vehicle testing, electric and hybrid powertrain testing, battery and range testing, EMI and NVH test and analysis and the full spectrum of test and validation technologies for full-vehicle, component and systems development.

With over 280 exhibitors displaying their very latest products and services, visitors can expect to see the most up-to-date technologies in ADAS and autonomous vehicle testing, NVH measurement tools, test rigs, simulation packages, durability testing technologies, crash testing, dynamometers, emission measurement systems and dynamic assessment tools, as well as countless service providers such as proving grounds and test facilities.

Automotive Testing Expo will be back to a full-capacity, full-size show on October 24, 25, 26, 2023 at the Suburban Collection Showplace, Novi, Michigan.

Product Areas

See the very latest technologies and services that are designed to ensure that the highest standards are met in terms of product quality, reliability, durability and safety.



  • Full vehicle testing
  • Every type of data capture
  • Autonomous vehicle simulation
  • Autonomous vehicle test & validation
  • 5G and communications test & verification
  • ADAS testing
  • Electric powertrain testing
  • Internal combustion engine & hybrid testing
  • Range testing
  • EMC testing
  • NVH analysis
  • Aerodynamics modeling & testing
  • Suspension & chassis testing and rigs
  • Electrical systems & battery testing
  • Electronics testing
  • Acoustic modeling & testing
  • Environmental testing
  • Toxicity analysis
  • Structure & fatigue testing
  • Sensors & transducers
  • Wind tunnel technology
  • Materials testing
  • Full vehicle test rigs, vibration & shock testing
  • Crash test technology
  • Test simulation
  • Occupant/pedestrian safety
  • Engine/emissions testing
  • Track simulation and laboratory testing
  • Dynamometers
  • Vehicle dynamics testing
  • Materials testing
  • Aerodynamic and wind tunnel testing
  • Vibration and shock testing
  • Acoustic testing
  • Mechanical testing
  • Hydraulics testing
  • Electrical system testing
  • Reliability/lifecycle testing
  • Test facility
  • Automated test equipment (ATE)
  • Fuels and integrated systems testing
  • Test management software
  • Crash test analysis
  • Tire testing
  • Data acquisition and signal analysis
  • Impact testing
  • Electronics and microelectronics testing
  • Fatigue/fracture testing
  • Torsion testing
  • Component testing
  • EMC/electrical interference testing
  • Structural and fatigue testing
  • Impact and crash testing
  • Sensors and transducers
  • Test facility design
  • Quality testing and inspection
  • Telemetry systems
  • Vehicle simulation
  • Automatic inspection
  • Stress/strain testing
  • Calibration
  • Laboratory instrumentation
  • Software test and development
  • Quality management solutions

PLUS! See in-line and end-of-line testing technologies!

Show Layout

Download as PDF
You will need Adobe Acrobat Reader to open the above file

Book a booth

For further details, please contact:

Event director
Dominic Cundy
Phone number

+44 1306 743744


Press Center

Welcome to the Press Center for Automotive Testing Expo, Novi, Michigan 2023.


Active members of the press qualify for a free press badge for the show.


Event Marketing

The logos can be used to post the event details on a company website or calendar listing.

These event logos and banners have been provided for use by sponsors, speakers and conference delegates to share information on the event with friends and colleagues.




Breaking News

Card image cap
Anritsu develops an automated valet parking test environment for autonomous cars

Anritsu Corporation has developed a test and simulation environment for automated valet parking (AVP) in collaboration with dSpace and Apposite Technologies.

Read More

Card image cap
How can developers guarantee their software testing is eco-friendly?

Alexandre Audoin, head of global automotive at Capgemini, considers the sustainability credentials of software testing practices

Read More

Contact Us

Event director

Dominic Cundy

Phone Number

+44 1306 743744

registration / badge queries

Clinton Cushion

Phone Number

+44 1306 743744

exhibitor queries

Lynn Wedderman, CMP

Phone Number

+44 1306 743744

visa queries

Visa team

Phone Number

+44 1306 743744

Event Venue

Event venue location info and gallery

The Suburban Collection Showplace, USA

46100 Grand River Avenue
Novi
MI 48374
USA