Discover the future of automotive testing, development and validation

Automotive Testing Expo is the world’s leading international expo for every aspect of automotive testing, development and validation technologies, taking place every year in Detroit, Shanghai and Stuttgart, and every other year in Chennai and Seoul. In America, as elsewhere, it is the leading event for the technologies and services in ADAS and autonomous vehicle testing, electric and hybrid powertrain testing, battery and range testing, EMI and NVH test and analysis and the full spectrum of test and validation technologies for full-vehicle, component and systems development.

With over 310 exhibitors displaying their very latest products and services, visitors can expect to see the most up-to-date technologies in ADAS and autonomous vehicle testing, NVH measurement tools, test rigs, simulation packages, durability testing technologies, crash testing, dynamometers, emission measurement systems and dynamic assessment tools, as well as countless service providers such as proving grounds and test facilities.

Automotive Testing Expo North America will be back to a full-capacity, full-size show on October 22, 23 & 24, 2024 at the Suburban Collection Showplace, Novi, Michigan.

2023 Products On Show

Day 2: Sakor Technologies launches new test automation controller
Sakor Technologies

Sakor Technologies is showcasing its newest-generation test automation controller, DynoLab GenV, at the show. The cutting-edge software platform enables even a non-programmer to implement complex test systems and testing standards. Modularity, robustness and expandability are said to be cornerstones of the product.

Bob McFarland, the company’s director of business development, is on hand at the show. He said, “The software is much more advanced, involving functionalities and bringing new performance that is now achievable due to software technology advances. For example, it is faster – by orders of magnitude.

DynoLab GenV is built on the latest Windows technologies and development tools in compliance with current IT standards. It can perform a variety of road load profiles and simulations and is designed for testing to all international standards, including existing and proposed EPA, CARB and Euro standards.

McFarland added, “It has true multitasking capability as it utilizes all available cores in a processor, which we believe is an industry-leading feature. As another example of DynoLab GenV’s capabilities, it is units-aware, which means that when defining an equation, it makes sure the units are consistent and make sense mathematically.”

At last year’s expo, the latest version of the software was in development. Sakor has since been rolling out the technology and is using the show as an opportunity to present the solution to the market.

For more information, head to Booth 9020.

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Product Areas

See the very latest technologies and services that are designed to ensure that the highest standards are met in terms of product quality, reliability, durability and safety.



  • Acoustic testing
  • Aerodynamic and wind tunnel testing
  • Automated test equipment (ATE)
  • Automatic inspection
  • Autonomous Vehicle (AV) and/or ADAS development, testing and validation
  • Battery Technology
  • Calibration
  • Climate Test Equipment
  • Climate Testing
  • Component testing
  • Connectors for Test Equipment
  • Corrosion testing
  • Crash test analysis
  • Data acquisition and signal analysis
  • Data post-processing
  • Durability Testing
  • Dynamometers
  • Electric & Hybrid Powertrain Testing
  • Electrical system testing
  • Electronics and microelectronics testing
  • EMC/electrical interference testing
  • End-of-line and/or in-line testing technologies
  • Engine/emissions testing
  • Environmental testing
  • Fatigue/fracture testing
  • Fuels and integrated systems testing
  • Hydraulics testing
  • Impact and crash testing
  • Impact testing
  • Interior Component Testing
  • Laboratory instrumentation
  • Logistics Systems
  • Materials testing
  • Measurement Data Management (MDM)
  • Mechanical testing
  • Media and Events
  • NVH analysis
  • Occupant/pedestrian safety
  • Quality management solutions
  • Quality testing and inspection
  • Reliability/lifecycle testing
  • Sensors and transducers
  • Software test and development
  • Stress/strain testing
  • Structural and fatigue testing
  • Telemetry systems
  • Test facilities
  • Test facility design
  • Test management software
  • Test simulation
  • Tire testing
  • Torsion testing
  • Track simulation and laboratory testing
  • Vehicle communication/diagnostics
  • Vehicle dynamics testing
  • Vehicle simulation
  • Vibration and shock testing

PLUS! See in-line and end-of-line testing technologies!

Show Layout

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For further details, please contact:

Event director
Dominic Cundy
Phone number

+44 1306 743744


Press Center

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Contact Us

Event director

Dominic Cundy

Phone Number

+44 1306 743744

registration / badge queries

Clinton Cushion

Phone Number

+44 1306 743744

exhibitor queries

Lynn Wedderman, CMP

Phone Number

+44 1306 743744

visa queries

Visa team

Phone Number

+44 1306 743744