Automotive Testing Expo, Novi, Michigan 2023

October 24, 25 & 26, 2023

About The Event

Automotive Testing Expo is the world’s leading international expo for every aspect of automotive testing, development and validation technologies, taking place every year in Detroit, Shanghai and Stuttgart. In America, as elsewhere, it is the leading event for the technologies and services in ADAS and autonomous vehicle testing, electric and hybrid powertrain testing, battery and range testing, EMI and NVH test and analysis and the full spectrum of test and validation technologies for full-vehicle, component and systems development.

With over 280 exhibitors displaying their very latest products and services, visitors can expect to see the most up-to-date technologies in ADAS and autonomous vehicle testing, NVH measurement tools, test rigs, simulation packages, durability testing technologies, crash testing, dynamometers, emission measurement systems and dynamic assessment tools, as well as countless service providers such as proving grounds and test facilities.

Automotive Testing Expo will be back to a full-capacity, full-size show on October 24, 25 & 26, 2023 at the Suburban Collection Showplace, Novi, Michigan.

New Products On Show

Safe labs for battery testing

Prioritizing safety is not just a recommendation but an absolute necessity in battery testing. ACS can help answer these questions and more at its booth. The company will work with clients’ engineers, facility teams, local code authorities and insurance underwriters to ensure that all safety requirements are met.

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Next-gen video

Today’s new vehicles are more likely to experience problems than ever before. In part, that’s because EVs, ADAS and other advanced features are extremely complex, making them very difficult to test and validate. When used with the complete Aptiv Connect Qualifier vehicle validation solution, Aptiv’s next-gen video solution gives users a comprehensive view of everything that’s going on in and around their test vehicles.

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New shaker system
Applied Technical Services (ATS)

Founded in 1967, ATS performs a wide range of physical, environmental and chemical testing to support automotive testing needs. The company has upgraded its testing capability with the addition of two high-power shaker/vibration systems from IMV Corporation: the K125LS and K200.

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Improved multi-coupler EVSE testing

Chroma will be at the expo to talk about its EVSE test solution – integrated with the new PowerPro 5 software platform, it can simultaneously simulate single and multiple vehicle signals to achieve four-coupler power distribution testing and communication protocol verification including GB/T, CCS and CHAdeMO.

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Product Areas

See the very latest technologies and services that are designed to ensure that the highest standards are met in terms of product quality, reliability, durability and safety.

  • Full vehicle testing
  • Every type of data capture
  • Autonomous vehicle simulation
  • Autonomous vehicle test & validation
  • 5G and communications test & verification
  • ADAS testing
  • Electric powertrain testing
  • Internal combustion engine & hybrid testing
  • Range testing
  • EMC testing
  • NVH analysis
  • Aerodynamics modeling & testing
  • Suspension & chassis testing and rigs
  • Electrical systems & battery testing
  • Electronics testing
  • Acoustic modeling & testing
  • Environmental testing
  • Toxicity analysis
  • Structure & fatigue testing
  • Sensors & transducers
  • Wind tunnel technology
  • Materials testing
  • Full vehicle test rigs, vibration & shock testing
  • Crash test technology
  • Test simulation
  • Occupant/pedestrian safety
  • Engine/emissions testing
  • Track simulation and laboratory testing
  • Dynamometers
  • Vehicle dynamics testing
  • Materials testing
  • Aerodynamic and wind tunnel testing
  • Vibration and shock testing
  • Acoustic testing
  • Mechanical testing
  • Hydraulics testing
  • Electrical system testing
  • Reliability/lifecycle testing
  • Test facility
  • Automated test equipment (ATE)
  • Fuels and integrated systems testing
  • Test management software
  • Crash test analysis
  • Tire testing
  • Data acquisition and signal analysis
  • Impact testing
  • Electronics and microelectronics testing
  • Fatigue/fracture testing
  • Torsion testing
  • Component testing
  • EMC/electrical interference testing
  • Structural and fatigue testing
  • Impact and crash testing
  • Sensors and transducers
  • Test facility design
  • Quality testing and inspection
  • Telemetry systems
  • Vehicle simulation
  • Automatic inspection
  • Stress/strain testing
  • Calibration
  • Laboratory instrumentation
  • Software test and development
  • Quality management solutions

PLUS! See in-line and end-of-line testing technologies!


Opening times

Tuesday, October 24
9am – 5pm

Wednesday, October 25
9am – 5pm

Thursday, October 26
9am – 3pm

Show Layout

Download as PDF
You will need Adobe Acrobat Reader to open the above file

Book a booth

For further details, please contact:

Event director
Dominic Cundy
Phone number

+44 1306 743744

Press Center

Welcome to the Press Center for Automotive Testing Expo, Novi, Michigan 2023.

Active members of the press qualify for a free press badge for the show.

Event Marketing

The logos can be used to post the event details on a company website or calendar listing.

These event logos and banners have been provided for use by sponsors, speakers and conference delegates to share information on the event with friends and colleagues.

Breaking News

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Dynisma expands with new technology campus

Motion simulator technology company Dynisma has announced it is creating a new 15,000ft2   technology campus near Bristol in the southwest of the UK.

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Polestar 3 completes hot weather testing

Polestar has been putting the next model in its line-up through testing. The Polestar 3, which made its dynamic debut at the Goodwood Festival of Speed earlier this year and will go into production in the first quarter of 2024, has completed hot weather testing in the ...

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Nissan-backed EvolvAD research project gets underway

It has been 35 years since the Nissan Technical Centre Europe (NTCE) opened in the UK. Initially it was a small outbuilding on the company’s production site in Sunderland, but after moving to a facility in Cranfield the NTCE has expanded to become one of ...

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Contact Us

Event director

Dominic Cundy

Phone Number

+44 1306 743744

registration / badge queries

Clinton Cushion

Phone Number

+44 1306 743744

exhibitor queries

Lynn Wedderman, CMP

Phone Number

+44 1306 743744

visa queries

Visa team

Phone Number

+44 1306 743744

Event Venue

Event venue location info and gallery

The Suburban Collection Showplace, USA

46100 Grand River Avenue
MI 48374